Beanie is an accomplished luxury brand builder with a passion for whisky – and sherry! Following a degree in modern languages at the University of Oxford, Beanie joined L’Oreal and built her early career in beauty, with both L’Oreal and Chanel, in the UK and Hong Kong. In Hong Kong, she founded her own small marketing agency which led her to begin working with James and The Last Drop. “I grew up surrounded by the drinks industry and – in fact – my parents met while both working at IDV, so I suppose it was inevitable that I’d end up in the industry at some stage.”
Over the last few years, Beanie has set up her own boutique sherry brand, worked with Rebecca to build their fathers’ vision into a truly remarkable business, and embark on her latest role as the MD of Distillers’ Ventures. This auction, which brings the biggest and smallest names in the Scotch Whisky industry together with a shared interest, was set up “to attract the attention of a global network of buyers”, attending in person, calling in or bidding online from the four corners of the world.